{"company":{"name":"The Essential","slug":"the-essential","website":"http://www.theessential.com","domain":"theessential.com","brand":{"name":"The Essential","logoUrl":"https://theessential.com/cdn/shop/files/The_Essential.svg?v=1773456371&width=600","faviconUrl":"https://theessential.com/cdn/shop/files/Slide_16_9_-_12.jpg?crop=center&height=48&v=1783830417&width=48","colors":["#DEDEDE","#FFFFF3","#4D4D4D","#00BBFF","#FFFF00"],"fonts":["Instrument Sans","Suisse Intl Mono","Suisse Intl"],"extractedAt":"2026-08-28"},"pricing":{"hasFreeTier":false,"hasFreeTrial":false,"currency":"USD","pricingModel":"unknown","tiers":[],"targetAudience":"Consumers looking for high-quality furniture and home goods at a lower price point by cutting out the middleman and branding costs.","extractedAt":"2026-08-28"}},"dataset":{"generated":"2026-08-28","source":"Public company websites, with brand and pricing extracted by webclaw."}}